Recent Work

Pasha

LOGO DESIGN

Designing a logo separate from brand development can be tricky. Context is a big part of design. And saying ‘yes’ to this project comes with no regrets.

Pasha Kat Yuen provides traditional herbal formulas, and corresponding bodywork, utilizing the medical systems of south and southeast Asia. A logo for a hangtag was requested for her herbal compresses. Used in her private sessions, and sold for continued home care, the logo needed to perform not only for retail sale, but be able to adapt to any future product created, website, etc.

Originally Mahasiddha Medicinals, the design took shape as MAHAME, eventually arriving at PASHA. In addition to an apt design aesthetic, the sculptural, all capital letter treatment creates a low-key but necessary separation between Pasha the person and her business name.